The impact of credibility of influencers recommendations on social media on consumers behavior towards brands

Companies are becoming increasingly aware of the importance and opportunities provided by social media in order to communicate faster more efficiently with their consumers. In convey message about value brands target market, organizations hire influential people who considered be creators public opinion a virtual environment. Nowadays, crowded micro macro influencers, or at least those present themselves as such. Their main job is represent recommend other users (their followers) thus influence consumer attitudes possibly strengthen purchasing decisions. Very often, influencers on hired companies promote for fee. have control over communication activities, provide them, advance, content they want conveyed consumers, but also time frame when should launched. this way, try reduce risk turning electronic word-of-mouth (EWOM) into negative one. consumers trust recommendations media, these need significant expertise certain area, charisma respect from users, so that credibility affects place online The aim paper respondents use websites impact influencers' whether what way influences towards brands.